Why African Importers Lose Money in China The Biggest Mistakes Africans Make When Sourcing From China Many African entrepreneurs come to China thinking that finding cheap products is enough to build a successful business. But that is where many people make costly mistakes. In this reaction, we break down some of the biggest problems importers face when sourcing from China: Arriving without a clear sourcing system, focusing only on cheap prices, forgetting the full landed cost, buying products without a sales strategy, and assuming that because something is cheap in China, it will automatically sell in Africa. The most important point is this: China does not make anyone rich by itself. Your system does. Before coming to China, you should already have a clear budget, supplier list, product requirements, shipping plan, pricing strategy, and a clear understanding of your target market. At Easy Trade Africa, we help businesses source from China more professionally through supplier verification, factory inspection