Last year, Alfa Romeo sold around 73,300 new cars around the world. The volume increased by 20% and was the highest level since 2019. The good results were explained by the arrival of the Junior, which made up half of the global volume. As its most affordable model, the Junior allowed to offset the big loses posted by the aged Giulia and Stelvio, and the bad results of the Tonale, which never took off. In 2022, Alfa Romeo promised one new production model introduced per year until 2026. Only one - the Junior - saw the light. Without a consistent product plan, Alfa Romeo will continue to play a minor-to-non-existent role in the premium automotive market.
#info_news
#Alfa Romeo
#global sales
#auto industry analysis
#Tonale
#Junior
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