Service loaners, dealership demos, low-mileage returns, and certified pre-owned vehicles with under 5,000 miles might look like great deals, but be careful! Dealerships often price these vehicles just below brand new, knowing most buyers don’t realize how much they can actually negotiate off a new vehicle. Once you factor in manufacturer rebates, dealership discounts, and incentivized financing, buying brand new could actually cost you LESS! Always compare the real selling price and financing on a brand-new vehicle before assuming that nearly new one is a good deal.