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2026-08-05 22:22

The European new car market looks interesting when analyzing its registrations by brand origin. This way of classification does not consider the product origin or where it is built but where each brand is coming from. MG is the exception. It has a British heritage as it was founded there more than 100 years ago. However, after it died in 2005, it was resurrected by the Chinese makers with products fully conceived, developed, and produced in China. Germany and France still buy German and French car brands, respectively. It is not the case in Britain and Italy, where its local brands are outsold by the German and Chinese ones. In fact, the UK was the market with the highest market share for the Chinese car brands among the big 5. In contrast, their share in Germany is still very low. Notice the solid position of both the Japanese and Korean brands almost everywhere in Europe. On the other hand, the Italian and British brands are barely seen outside their home markets.

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