😳 Your car’s dashboard is becoming a digital billboard... BMW has delivered a Spider-Man: Brand New Day promotion to compatible vehicles in more than 70 countries. The banner appears on the central display when the car starts, although drivers must select it before the full animation begins. Once activated, the 19-second sequence takes over the screen with music and synchronized ambient lighting inside the cabin. BMW describes the feature as optional themed content, but many owners see it as another reminder that automakers can still remotely influence the experience of a car long after it has been sold. That concern hits even harder in a premium vehicle, where buyers expect control, privacy and an ad-free environment. As connected cars gain more software-based features, the same technology that enables useful updates could also turn infotainment systems into permanent promotional platforms. Would an ad appearing on your dashboard make you reconsider buying a connected car? What are your thoughts? 🤔💭