Volkswagen created one of the most powerful anti-distracted driving commercials in history by catching an entire cinema audience completely off guard… To demonstrate how quickly a distracted driving accident occurs, Volkswagen used a location-based transmitter inside a movie theater. As audience members watched a first-person driving video on the big screen, a push notification was sent to every smartphone in the room at the exact same time. The second the unsuspecting viewers looked down at their screens, the car on the movie screen suddenly crashed with a violent, loud impact. Looking back up in complete shock, the audience realized that a single glance at a text message was enough to miss a life-changing crash entirely. This brilliant campaign turned the danger of texting while driving into a real-time experience that proved why looking away for even a second can prove fatal. Do you think experiential safety campaigns like this are more effective at stopping distracted driving than traditional TV commerci