One of the main challenges of the non-Chinese motor industry is the affordability of its cars. It has become even more noticeable after the rapid expansion of the highly competitive Chinese rivals. Cars in general are too expensive nowadays. The issue gets even more urgent when we talk about pure electric cars. Despite the efforts from OEMs and governments around the world to come up with less expensive BEVs, the reality today is that they are not affordable yet. One thing is to be less expensive and a different one is to be affordable. Quattroruote Professional's database shows how has been the average retail price evolution of the small electric cars available in Italy. I took the last 33 months to understand if these vehicles are really becoming cheaper. Quick answer: yes. Detailed answer: the price has fallen by 3.1% between January 2024 and September 2026. If inflation is considered, the drop would have been of 8.1%. Not bad. However, we are still talking of an average of €36,197 for a small car! Th