The Alfa Romeo Cuorerosso Concept is prototype presented by the Italian brand at Paris Motor Show 2026. As a concept, it was probably the most appealing one in the event: its color, its shape, the body language, the front fascia, and its rear, are simply stunning. It is a masterpiece of design. The Cuorerosso embodies the very essence of Alfa Romeo’s DNA. BUT… … it doesn’t change the situation of the brand. Alfa Romeo needs not only new products but it needs to speed up. When the Tonale was presented in February 2022 the brand’s CEO by the time announced that a new model would be revealed every year until 2026. The reality is that only one production model was introduced since then - the Junior in 2024. A concept car is an excellent communication tool to show the commitment of a brand to its future. However, it doesn’t make sense when the reality today includes a limited and aged lineup and the competition keeps growing faster. The Cuorerosso confirms how good the design team of Alfa Romeo is. It also dem